Wednesday, July 25, 2012

Dream big so others can see

A place to spread the love in the middle of the least a city has to offer ... wouldn't it be nice if all run-down areas could speak to you about their potential? You have probably heard about the movement in advertising to engage the consumer at every point (mobile marketing ... advertising shtick); as a consumer walks by a store, a coupon will appear on their phone or a store display will change to target their need.  What if we used this functionality to share the potential of a place in transition?

The Product:  Hope Shtick

How it works:
An app that lets you load your ideas for a location's future use onto a site that lets other people see your vision of what the spot could become as they pass by.  Perhaps this app could also link to other places that already have this type of transition underway.


Related websites:
This is where it may go if we don't harness the power for good: http://www.theonion.com/video/new-google-phone-service-whispers-targeted-ads-dir,17470/
Some links to mobile ad networks: http://mobithinking.com/mobile-ad-network-guide/
How consumers are targeted: http://mashable.com/2010/08/19/mobile-advertising-trends/
New site for SF's down area: http://www.yoursqft.com/