Wednesday, July 25, 2012

Dream big so others can see

A place to spread the love in the middle of the least a city has to offer ... wouldn't it be nice if all run-down areas could speak to you about their potential? You have probably heard about the movement in advertising to engage the consumer at every point (mobile marketing ... advertising shtick); as a consumer walks by a store, a coupon will appear on their phone or a store display will change to target their need.  What if we used this functionality to share the potential of a place in transition?

The Product:  Hope Shtick

How it works:
An app that lets you load your ideas for a location's future use onto a site that lets other people see your vision of what the spot could become as they pass by.  Perhaps this app could also link to other places that already have this type of transition underway.

Related websites:
This is where it may go if we don't harness the power for good:,17470/
Some links to mobile ad networks:
How consumers are targeted:
New site for SF's down area:

Sunday, June 24, 2012

Testing Insulin for Spoilage - Wouldn't it be nice?

Fast acting insulin is only fast acting when it stays cool.  If kept at room temperature or higher it will spoil, be less potent, and this can greatly affect the life of a diabetic.  Although there is packaging available that can show if something has been exposed to high heat or cold temps, the insulin companies do not make use of it.  Is there something that a diabetic can do?

The potential Product: SpoilAlert

How it would work:
Buy your insulin from the pharmacy.  Bring it home and use SpoilAlert to test it.  The chemical analysis would let you know if your insulin has been through extreme temperatures.

Related websites:
Discussion on how only changing sugar levels and visual inspection can currently be used to test for insulin spoilage:
Thermochromic stickers only $.0001 each:
Simple Thermal paper:

Friday, February 10, 2012

Brainstorming for the socially pressured

Does group brainstorming work when you're in a crowd of people you don't know or don't like?  It may for those that can get over the social hump, but what about those that cannot?  Why not use the technology shield; mixing the anonymity of the online world with the collaboration of the dry-erase board brainstorm.

The Product: iBrainstorming

How it works:
Open an idea pod, like a chat session with imaging capabilities.  Invite who you'd like and let them invite who they'd like.  Never use your real name.  Leave the session open until you get the idea that you are looking for.

Related websites:

Wednesday, November 23, 2011

Product: Windmills into watermills

Can a wind turbine work when there is rain and no/mild wind?  What if there is a blade shape that could be mostly effective in capturing the energy behind wind like a normal wind turbine, but also harness the energy of falling water?  Would it have a retractable bucket/scoop at the end of the blade?

The Product: AquaWind

How it works:
When it is raining outside, the buckets extend and when filled push the arms forward creating energy from rain.  When windy an not raining the buckets retract and the system operates like a standard wind turbine.

Related websites:

Monday, October 31, 2011

Friday, September 2, 2011

Teaching Tool: Sketch Wars

Encouraging quick accurate sketching is vital when teaching Industrial Design students how to visually express themselves.  Having fun while doing so just makes the process easier and more enjoyable.

The game/learning tool:
Sketch Wars

How it works:
1. Create two teams of students, varying who is on each team with each new game.
2. Vote on a Rating System.  See what the students have learned by asking them
    what is important when sketching.  Post the system somewhere very visible.
          Example Rating System: #1 Draw through. #2 Show primitives.  #3 Have fun with it.
3. Define the sketch space - obtain a blank canvas for students to sketch on.
          Examples: a dry-erase board, a chalk board,  two sketch pads
4. Set a time limit, appoint a time keeper and post or call out time intervals.
5. Critique the work based on the Rating System. Follow up with teaching the
    students how to make it better.
6. Have fun. 

Related websites:

Thursday, March 17, 2011

In the spirit of moving ...

In June we will be moving to Portland.  So, before we leave, I wanted to post some links to some amazing food in SF:
Best bakery:
Best burrito:
Best brunch or any food:
Best sandwich:
Best and closest coffee:
Best coffee: